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A content writer who has worked for Infosys Technologies and other technology startups in India and abroad.
An independent journalist who writes on business strategies.
She has been covering the Indian information technology industry since its early days.
Sahu was with TCS as the editor of their house magazine before he became a freelance content writer.
An independent journalist who has worked with The New Indian Express and City Today.
Rajesh Nanarpuzha is an Assistant Professor of Marketing at IIM Udaipur. Previously, he has worked as a brand manager in Dabur, and as a business consultant in the retail and consumer goods domains at Cognizant and Tata Consultancy Services. Rajesh has an MBA from IIM Indore and a doctorate in marketing from IIM Ahmedabad.
Priyokumar Singh Naorem
He is a passionate UI & UX designer who thrives on creating engaging creative solutions.
A freelance illustrator, artist, graphic novelist and designer. She has designed and illustrated several book covers. Her personal illustrations so far have attempted to seize the fleeting absurdity and mood of places, things and people she encounters in a childlike, intuitive and expressive manner with closure, beauty and innocence – the things that she desires.
She is an artist and an educator who has taught and lectured at The School of the Art Institute of Chicago, Oxford University, the Victoria and Albert Museum among other institutions. Her installations, paintings, thread work and sculptures have been exhibited in Saatchi Gallery - London, C24 Gallery - New York, and Museum of Contemporary Art – Lyon, among other notable galleries and museums from around the world.
A commerce graduate from Delhi University, Parul pursued a masters in fine arts from Nottingham Trent University in the UK. As an artist, she is interested in line as a subject which has led her to follow architectural lines in built environments. She says she is also interested in how we perceive the environment that we inhabit and what happens when a subtle shift is made in things which we have been used to seeing in a certain way. We present six of her artworks here.
Shweta Malhotra is a graphic artist and designer from Mumbai, based in New Delhi.
After working with ad agencies and design studios for close to 8 years, she branched out on her own and currently works independently.s Her overall design aesthetic is minimal, bold and graphic, a response to the maximalist visual language prevalent in India.
Rithika Merchant (b.1986) received her Bachelor’s Degree in Fine Arts from Parsons the New School for Design, New York in 2008. She has exhibited extensively since her graduation. Recent exhibitions include a duo show “Reliquaries: The Remembered Self” at TARQ, Mumbai; “Language of the Birds: Occult and Art” at 80WSE Gallery, New York; and group shows at Summerhall, Edinburgh and Artry Gallery, Kochi. Her work has been included in multiple group shows at Stephen Romano Gallery and The Morbid Anatomy Museum, New York. Born in Mumbai, she now divides her time between Mumbai and Barcelona.
Aniruddh Mehta is an artist based out of Mumbai, India. Trained in graphic design from the London College of Communications, Aniruddh is a self-taught illustrator and currently works as an independent freelance designer. He believes in finding the right balance between art and graphic design. He has worked closely in collaboration with Bhavishyavani Future Soundz, Qilla Records, Taxi Fabric, Adidas, Dell and United Colours of Benetton. He also goes by the moniker, ‘thebigfatminimalist’ and his style ranges from bold minimal forms to more intricate pieces exploring patterns and geometry.
Paramesh is an artist who enjoys working in both the realistic and abstract style of painting. He loves working with water color. Featured in this issue are a set of water color works that he has created exclusively for us on the subject of digital transformation.
Concept and Direction
Head of marketing at Regalix, Nimish drives research in emerging technologies and customer experience, and takes a keen interest in creative arts.
Social media: Supporting customers on the ‘edge’
Digital technologies are typically visualized as a nerve center of an organization. They are what make the organization function smoothly, and what help business function processes efficient.
I think requests via social media are made more out of frustration
Kia Puhm, Head, KIA CX Consulting
Messaging through voice - that’s the trend that I see emerging in the near future
James Waters, Vice President of Customer Service, Booking.com
Top performing companies will use technology to make the human experience better
Ed Powers, Independent CX Consultant
AI-based chatbots are central to transforming CX for next-gen customers
Rajesh Balaji, Global Delivery Leader, Enterprise Application Service, Cognizant
I believe chatbots will be custom-built for different situations
Pradyot Ghate, Associate Vice President and Product Lead, Zomato
B2B customers are people and have feelings too
Asoke K. Laha, Founder, President & CEO,InterraIT Inc. and President & Managing Director of InterraIT India
Customer engagement is about going beyond the customer’s expectations
K V Dipu, President - Head Operations & Customer Service, Bajaj Allianz General Insurance Company
Feedback from existing customers is an important element
Nikhil Arora, Managing Director and Vice President, GoDaddy India.
It’s practically self-destructive to ignore your existing client base
Sayeed Peerzade, CIO of Reliance BIG Entertainment
Meeting the challenge of customer retention: AI in B2B settings
The ‘number of new customers acquired’ is often considered an important growth metric.
We were the first realty company to adopt augmented reality
Pratik Mantri, Director of Mantri Developers Pvt Ltd
Brands are not yet used to thinking about 3D content in the real world
Jean-Francois Chianetta, CEO of Augment.com
AI will have different flavours – it will have distinct usage for the enterprise and for the consumer
Arup Roy, Research Director, Gartner India
Chatbots are a great way of converting portal and Mobile App footfalls into potential leads
Ganesh Ramakrishnan, Manager, Business Transformation, DSOA (Dubai Silicon Oasis Authority)
Time is money and artificial intelligence can save you time
Gaurav Verma, Chief Technology Officer at Aasaanjobs
Good data from AI creates hypertargeted, personalized campaigns
Sangram Vajre, Chief Evangelist and Co-Founder of Terminus, Terminus
Augmenting the marketing process
We stand at the threshold of a virtual world of experiences and an incredible expansion of the science by which experiences are experienced
State of Sales Enablement 2017: Report Summary
Only a little over half the number of organizations with a sales enablement function had a sales playbook as part
Sales Enablement provides better lead flow
Sayee Bhuvaneswari, Senior Vice President, Sales & Solutions at Hitachi Solutions India
Understanding the customer’s buying behavior is critical to the success of a sales enablement tool
Soumendu Ganguly, Marketing Head at Sulekha,
Preventing burnout through sales enablement
Sales enablement has largely been equated to a set of tools, aimed at improving salesperson effectiveness.
Things you always wanted to know about Sales Enablement but didn’t know who to ask
Ravish Kamath is VP Products at Regalix
The marketing to sales handoff - a digital approach
The author has a doctorate in marketing from IIM Ahmedabad. He is currently working as a marketing analyst
Sales Enablement brings predictability
Sanjeev Sukumaran, Founder and Head of Marketing at ForceFulcrum
Sales Enablement helps you have more meaningful conversations with your customers
Lee Levitt is the Managing Director and founder of the Acelera Group
While sales enablement is an overall goal, CRM is a tool
Vibhav Vankayala, Product Marketing Manager, Zoho CRM, spoke to DigitalCMO
Why businesses need to embrace sales enablement
Data, analytics, insights and timely content should equip client-facing team
To ensure technology adoption, it’s crucial to keep the learning process simple
Arvind Saxena, Group Marketing Head of data hosting and cloud services company, Sify Technologies
Marketers are still struggling to find mature social media strategies: Results from the “State of B2B Social Media Marketing 2016” survey
The “State of B2B Social Media Marketing 2016” found that nearly 15% of companies still do not invest in social media marketing.
Social media marketing is a great cost-effective option for a brand
Kiran Veigas, Associate Director and Head – Corporate Strategy & Marketing at Happiest Minds
Working social media into B2B settings
Rajesh Nanarpuzha, Assistant Professor in Marketing at IIM Udaipur
We have quadrupled our budget in social media marketing
Raghunath Vijayaraghavan, Marketing Director, Aspire Systems
To be or not to be? B2B firms and social media
The author has a doctorate in marketing from IIM Ahmedabad. He is currently working as a marketing analyst .
Likeable Social Media
Dave is a devoted father, husband and the founder and CEO of Likeable Local, a social media software company.
We target specific groups and interests on social media
Meera Iyer, Marketing head of online grocery seller, Big Basket
As the world goes social, content follows: results of the state of b2b content marketing 2016 survey
Every social media channel requires a different content strategy
Anshul Tripathi, India and South Asia Marketing Head and Director, Juniper Networks
Harnessing social media through the consumer journey
At a time when click bait stuff has become prevalent, finding the right video is important and there is no innovation
The urban ladder ‘Mattress Tester’ campaign - an innovative content marketing initiative.
Sanjay Gupta, CMO, Urban Ladder
B2B marketing and the transition to digital: Results from the 'State of B2B Marketing 2016' survey
Digital is now mainstream, and marketing has long since passed the point of maintaining a distinction
Marketing is integrated - it has to be!
Rajesh Nanarpuzha Academic research in marketing increasingly extols the benefits of an integrated marketing approach
Going digital! How b2b firms can benefit from this transformation
While B2B transactions account for as much value as B2C, it lags behind in digital transformation.
State of B2B mobile marketing 2015
The world is going mobile, but B2B marketers are still lagging behind. According to the ‘State of B2B Mobile Marketing 2015’ survey
Mining mobile marketing
Vishal Tripathi, Research Director, Gartner India, talks about the challenges of mobile in B2B marketing
Do you trust me? Brand's credibility heralds success of its mobile marketing
Mobile phones, unlike any other device, blur the line between personal and professional.