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Susan Joseph


Susan is an independent digital communications and user experience strategist. She helps companies discover their brand voice and grow their business.

Shubharthi Ghosh


Shubharthi is currently part of the strategic marketing team at Regalix. His expertise mainly lies in the account-based marketing and programmatic advertising space.

Priscilla Thomas


Priscilla is a content writer who has worked for Infosys Technologies and other technology startups in India and abroad.

Moulishree Srivastava


Moulishree is a freelance journalist with over 7 years of experience, she writes research-based analytical stories on technology and business.

Avanish Tiwary


Avanish is a Bangalore-based journalist who writes on business with a specific focus on technology companies.

Priyanka Bhatacharya


Priyanka has covered every aspect of the IT industry as a tech journalist since its early days. She is now an independent writer, working on subjects like digital marketing, enterprise technology and high-performance computing, among others. 



A freelance content writer, S. Sahu was the former editor of TCS's house magazine at Tata Consultancy Services. He developed tech marketing collateral for the company and helped compile and edit books and journal articles on TCS's technology innovations. He also ghostwrites print and online publications. 

Prajwala Hegde


Prajwala is a Bangalore-based freelance journalist who writes on social issues, stories of human interest, and art and culture, among others. 

Rajesh Nanarpuzha


Rajesh Nanarpuzha is an Assistant Professor of Marketing at IIM Udaipur. Previously, he has worked as a brand manager in Dabur, and as a business consultant in the retail and consumer goods domains at Cognizant and Tata Consultancy Services. Rajesh has an MBA from IIM Indore and a doctorate in marketing from IIM Ahmedabad.


Priyokumar Singh Naorem


He is a passionate UI & UX designer who thrives on creating engaging creative solutions.


Dyuti Mittal


A freelance illustrator, artist, graphic novelist and designer. She has designed and illustrated several book covers. Her personal illustrations so far have attempted to seize the fleeting absurdity and mood of places, things and people she encounters in a childlike, intuitive and expressive manner with closure, beauty and innocence – the things that she desires.

Sumakshi Singh


She is an artist and an educator who has taught and lectured at The School of the Art Institute of Chicago, Oxford University, the Victoria and Albert Museum among other institutions. Her installations, paintings, thread work and sculptures have been exhibited in Saatchi Gallery - London, C24 Gallery - New York, and Museum of Contemporary Art – Lyon, among other notable galleries and museums from around the world.

Purna Chandra Mahato


Purna Chandra Mahato is an artist based out of Rourkela, India. Trained in painting (fine arts) from Pracheen Kala Kendra, Chandigarh, Purna has participated in many prestigious exhibitions and artist camps. His paintings explore various aspects of colour, shade, textures, and strokes, while keeping to abstract themes; they strive for a spontaneity that is enjoyable to spectators.

Parul Gupta


A commerce graduate from Delhi University, Parul pursued a masters in fine arts from Nottingham Trent University in the UK. As an artist, she is interested in line as a subject which has led her to follow architectural lines in built environments. She says she is also interested in how we perceive the environment that we inhabit and what happens when a subtle shift is made in things which we have been used to seeing in a certain way. We present six of her artworks here.

Shweta Malhotra


Shweta Malhotra is a graphic artist and designer from Mumbai, based in New Delhi.
After working with ad agencies and design studios for close to 8 years, she branched out on her own and currently works independently.s Her overall design aesthetic is minimal, bold and graphic, a response to the maximalist visual language prevalent in India.

Rithika Merchant


Rithika Merchant (b.1986) received her Bachelor’s Degree in Fine Arts from Parsons the New School for Design, New York in 2008. She has exhibited extensively since her graduation. Recent exhibitions include a duo show “Reliquaries: The Remembered Self” at TARQ, Mumbai; “Language of the Birds: Occult and Art” at 80WSE Gallery, New York; and group shows at Summerhall, Edinburgh and Artry Gallery, Kochi. Her work has been included in multiple group shows at Stephen Romano Gallery and The Morbid Anatomy Museum, New York. Born in Mumbai, she now divides her time between Mumbai and Barcelona.

Aniruddh Mehta


Aniruddh Mehta is an artist based out of Mumbai, India. Trained in graphic design from the London College of Communications, Aniruddh is a self-taught illustrator and currently works as an independent freelance designer. He believes in finding the right balance between art and graphic design. He has worked closely in collaboration with Bhavishyavani Future Soundz, Qilla Records, Taxi Fabric, Adidas, Dell and United Colours of Benetton. He also goes by the moniker, ‘thebigfatminimalist’ and his style ranges from bold minimal forms to more intricate pieces exploring patterns and geometry.

Paramesh Jolad


Paramesh is an artist who enjoys working in both the realistic and abstract style of painting. He loves working with water color. Featured in this issue are a set of water color works that he has created exclusively for us on the subject of digital transformation.

Chandrashekhar Thakur


Based in Mumbai, Chandrashekhar Thakur is a Senior Art Director and Illustrator at Truebil.com and the Founder of HAPPiNESS For You. He loves working with new styles of art and considers illustration to be his forte. Chandrashekhar has completed his BFA from DY Patil College of Applied Art.

Concept and Direction

Nimish Vohra


Head of marketing at Regalix, Nimish drives research in emerging technologies and customer experience, and takes a keen interest in creative arts.


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Roopal Shah serves as Vice President of Distribution Enablement at Salesforce.org — the social impact center of Salesforce — serving the non-profit and education industries to help tackle the world's biggest problems using technology. Roopal's team is focused on getting the global sales, solution engineering, and customer success groups ready to help customers achieve their missions. Prior to Salesforce, she spent time in go to market roles at Guidewire and Accenture. She has an undergraduate degree from the University of California, Berkeley, in Molecular and Cell Biology.


Interviewed by Nimish Vohra



// It has been reported that women make up only about a fourth of the workforce in the technology sector. What are your thoughts on the gender gap in the tech industry?


I think it depends on where in tech we’re talking about; in certain departments, women make up more of the population than men. However, it is true that in areas like engineering and sales, men make up a larger portion of the population. I think it’s a shame that it’s 2021 — over 100 years since the women’s voting right act — and we still have this inequality in what is arguably one of the greatest equalizing industries in the world. But I am not dismayed by any means; I’m actually quite optimistic about this. In my now two decades of work, I have seen tremendous progress in work cultures and the dialog that is needed to move this needle. So, overall, I remain positive.


// Have you faced any challenges as a woman in tech? How did you tackle them?


For me, being an immigrant, person of color and a woman, the problem is less about overt challenges and more about unconscious, unspoken issues. For example, while I am used to it, I still notice when I am the only woman or person of color in a meeting. Something about it just makes me uncomfortable. Sometimes topics being discussed aren’t always relevant to everyone, and a good leader is able to sense that. This is where conscious, inclusive leadership comes in. I’ve been fortunate to have some great inclusive leaders — people who will pay attention to the group conversations and topics being discussed — ensuring these engagements are built on common ground that everyone can contribute toward. That’s just one small example of something everyone can do to ensure everyone feels part of the group.


// Is there anything you’d like to bring to the attention of your male counterparts in the industry?


Too often, my male colleagues, especially the tenured ones, feel uncomfortable talking about the disparity between genders in the industry, so they just brush it under the rug. However, that doesn’t make the problem go away; maybe for the moment you ignore it, but it doesn’t go away. So step one, to me, is acknowledging that it does exist and being honest about what you know and don’t know. Always being open to learning and growing would be my ask.


// If you could share one piece of advice with other women in the industry, what would it be?


Build coalitions. I know it sounds silly, but every place I go, one thing I have been fortunate enough to find is other women (and men) in leadership, whom I make part of my circle and use as my sounding board. Having a variety of them is more helpful. That way, you can go to different people for different things and get a multitude of perspectives on issues.


// How has COVID affected your work-life balance?


I have given up on work-life balance as a thing these days. To me, it’s about work-life integration. Never has that been more true than in 2020, when we’re literally merging work and life. So, whether it’s fitting that walk in between meetings in the middle of the day or working late on a Sunday to catch up, this year has been all about work-life integration and letting balance find its way in on its own.


// What significant business challenges are you facing as a result of COVID, and how do you work around them?


For me, this year was really about three big themes: pivoting, resilience and mindfulness. Pivoting because we have had to pivot multiple times to adapt and flex as the world changed, and we change with it to either get ahead or stay relevant. Resilience because we have to manage a lot of such change, both professionally and personally this year, and push through it without letting it get to us. Finally, mindfulness has taken on a whole new meaning this year. With so much uncertainty in 2020 about the future, mindfulness is what has kept me grounded by helping me focus on the moment at hand. I think someone once told me that to have a better future, you need to focus on the present. So that’s what I have strived to do.