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Contributors

Writers

Priscilla Thomas

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A content writer who has worked for Infosys Technologies and other technology startups in India and abroad.

Moulishree Srivastava

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A freelance journalist with over 7 years of experience, she writes research-based analytical stories on technology and business.

Avanish Tiwary

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Avanish is a Bangalore-based journalist who writes on business with a specific focus on technology companies.

Priyanka Bhatacharya

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Priyanka has covered every aspect of the IT industry as a tech journalist since its early days. She is now an independent writer, working on subjects like digital marketing, enterprise technology and high-performance computing, among others. 

S.Sahu

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A freelance content writer, S. Sahu was the former editor of TCS's house magazine at Tata Consultancy Services. He developed tech marketing collateral for the company and helped compile and edit books and journal articles on TCS's technology innovations. He also ghostwrites print and online publications. 

Prajwala Hegde

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Prajwala is a Bangalore-based freelance journalist who writes on social issues, stories of human interest, and art and culture, among others. 

Rajesh Nanarpuzha

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Rajesh Nanarpuzha is an Assistant Professor of Marketing at IIM Udaipur. Previously, he has worked as a brand manager in Dabur, and as a business consultant in the retail and consumer goods domains at Cognizant and Tata Consultancy Services. Rajesh has an MBA from IIM Indore and a doctorate in marketing from IIM Ahmedabad.

Designer

Priyokumar Singh Naorem

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He is a passionate UI & UX designer who thrives on creating engaging creative solutions.

Artists

Dyuti Mittal

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A freelance illustrator, artist, graphic novelist and designer. She has designed and illustrated several book covers. Her personal illustrations so far have attempted to seize the fleeting absurdity and mood of places, things and people she encounters in a childlike, intuitive and expressive manner with closure, beauty and innocence – the things that she desires.

Sumakshi Singh

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She is an artist and an educator who has taught and lectured at The School of the Art Institute of Chicago, Oxford University, the Victoria and Albert Museum among other institutions. Her installations, paintings, thread work and sculptures have been exhibited in Saatchi Gallery - London, C24 Gallery - New York, and Museum of Contemporary Art – Lyon, among other notable galleries and museums from around the world.

Parul Gupta

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A commerce graduate from Delhi University, Parul pursued a masters in fine arts from Nottingham Trent University in the UK. As an artist, she is interested in line as a subject which has led her to follow architectural lines in built environments. She says she is also interested in how we perceive the environment that we inhabit and what happens when a subtle shift is made in things which we have been used to seeing in a certain way. We present six of her artworks here.

Shweta Malhotra

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Shweta Malhotra is a graphic artist and designer from Mumbai, based in New Delhi.
After working with ad agencies and design studios for close to 8 years, she branched out on her own and currently works independently.s Her overall design aesthetic is minimal, bold and graphic, a response to the maximalist visual language prevalent in India.

Rithika Merchant

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Rithika Merchant (b.1986) received her Bachelor’s Degree in Fine Arts from Parsons the New School for Design, New York in 2008. She has exhibited extensively since her graduation. Recent exhibitions include a duo show “Reliquaries: The Remembered Self” at TARQ, Mumbai; “Language of the Birds: Occult and Art” at 80WSE Gallery, New York; and group shows at Summerhall, Edinburgh and Artry Gallery, Kochi. Her work has been included in multiple group shows at Stephen Romano Gallery and The Morbid Anatomy Museum, New York. Born in Mumbai, she now divides her time between Mumbai and Barcelona.

Aniruddh Mehta

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Aniruddh Mehta is an artist based out of Mumbai, India. Trained in graphic design from the London College of Communications, Aniruddh is a self-taught illustrator and currently works as an independent freelance designer. He believes in finding the right balance between art and graphic design. He has worked closely in collaboration with Bhavishyavani Future Soundz, Qilla Records, Taxi Fabric, Adidas, Dell and United Colours of Benetton. He also goes by the moniker, ‘thebigfatminimalist’ and his style ranges from bold minimal forms to more intricate pieces exploring patterns and geometry.

Paramesh Jolad

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Paramesh is an artist who enjoys working in both the realistic and abstract style of painting. He loves working with water color. Featured in this issue are a set of water color works that he has created exclusively for us on the subject of digital transformation.

Chandrashekhar Thakur

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Based in Mumbai, Chandrashekhar Thakur is a Senior Art Director and Illustrator at Truebil.com and the Founder of HAPPiNESS For You. He loves working with new styles of art and considers illustration to be his forte. Chandrashekhar has completed his BFA from DY Patil College of Applied Art.

Concept and Direction

Nimish Vohra

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Head of marketing at Regalix, Nimish drives research in emerging technologies and customer experience, and takes a keen interest in creative arts.

Enquiry

+91 9560509289

aishani.majumdar@regalix-inc.com

Know when a new article is published

Not just the tech giants and corporates, even public sector and government organizations around the world are leaning toward emerging technologies and are going digital, while planning and implementing their marketing strategies.

We speak to Ganesh Ramakrishnan, Manager, Business Transformation at DSOA (Dubai Silicon Oasis Authority), a 100% government-owned free zone in UAE, on the implementation of disruptive technologies in their digital marketing strategy. After successfully standardizing the technology platforms at DSOA, Ramakrishnan is currently focusing on leading digital innovation ideas and their implementation as well as introducing Deep Learning concepts & Big Data initiatives for predictive analysis, among others. He also tells us about their investment in Machine Learning, Artificial Intelligence and how chatbots are relevant to them, in order to achieve a seamless customer experience.

 

Interviewed by Prajwala Hegde

 


/ / Tell us something about the disruptive technologies you have implemented in UAE across the free zones and smart cities.

We at Dubai Silicon Oasis Authority have been planning on digital disruption for the past year. We have launched a revamped portal for all free zone stake holders. Customers can apply for services through the portal and using mobile apps. The Portal and App will have chat bots to guide them in the process with behaviour analysis to complete the 300+ types of digitized services offered.

Apart from this, the Bots work on cross-functional behaviour pattern of portal footfalls to create leads for the sales and marketing teams. We are in the process of creating rules for quotations to be sent directly from the CRM platform based on the Bot analysis of customer enquiry. We also expect these initiatives to reduce the footfalls at the DSOA off

/ / Are you using machine learning in your big data applications? What challenges have you faced while doing so? And what tools are you currently working with?

We are working on the implementation of machine learning and deep learning techniques with the following objectives:

  • We need an intuitive interface
  • We want to implement the best practices available to reduce an iterative approach
  • We need reliable and trusted sources

The opportunity is immense, but building the capability to process, analyse, and make sense of huge volumes of data on-premise was a complex undertaking. From heavy investments in infrastructure to understanding and building the software to make a data-driven system work, we had to work within our limited resources to really capitalize on the current data sources.

We had standardized on the Microsoft Technology Stack and to simplify analysing data, we selected Cortana Intelligence as a platform. DSOA will be launching smarter applications with big data and advanced analytics by bringing together a comprehensive set of technologies including Azure HDInsight, Azure Machine Learning, Power BI and more, to deliver powerful data handling and analysis capabilities. Using the PaaS approach, Cortana Intelligence takes over much of the heavy lifting behind the scene so we can actually benefit by unlocking the insights hidden in the data captured by the Portal, CRM and ERP layers and take intelligent action to improve business results.

/ / Would something like a chatbot be relevant for you? Explain how.

Chatbot is very relevant to us as we have a myriad number of services requiring different process flows. We cater to a large cross section of society who have made DSOA a community in which to live, work and play. The Chatbots will be developed with intelligence to guide the customers for applying and availing the various services being offered through different government departments. The experience will be seamless with single window clearance.

/ / How are you keeping yourself informed of emerging technologies? Who would you go to, for implementing them?

We rely on local events, international events and the DSOA Innovation team along with our partners who assist us in implementing solutions.

/ / What are some of the challenges you foresee in adopting these technologies? Content creation, for instance.

Amalgamating the business logic behind the various services and maturing the Bots is a major challenge. Interacting with social media and relying on Facebook, Instagram etc who keep changing their API (Application Program Interface) is another major challenge. We also realized that we need our own private cloud in future to secure our API and Apps.

/ / Can you tell us how implementing any of the above technologies can provide companies or marketers with great lead generation?

The Chatbots are a great way of converting portal and Mobile App footfalls into potential leads. We have generated a lot of enquiries from those whom we had targeted as potential customers with the help of promotional offers and managed to convert a majority of them from competition.

The enhanced and suggestive approach of the bot in remembering the profile of the users who started a service with us and helping them convert the service request into revenue has reduced the time taken to complete a service request and repeat customer transactions. Hence, the overall business objectives has been achieved.

/ / What are the biggest challenges you faced, while implementing any of the emerging digital marketing technologies in DSOA?

The biggest challenges we faced during implementation were in the following areas:

  • Timing our innovation move based on maturity of Microsoft Technology.
  • Designing of digital transformation strategies for specific target segments based on data analysis
  • Enhancing the customer experience and journeys