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Susan is an independent digital communications and user experience strategist. She helps companies discover their brand voice and grow their business.
Shubharthi is currently part of the strategic marketing team at Regalix. His expertise mainly lies in the account-based marketing and programmatic advertising space.
Priscilla is a content writer who has worked for Infosys Technologies and other technology startups in India and abroad.
Moulishree is a freelance journalist with over 7 years of experience, she writes research-based analytical stories on technology and business.
Avanish is a Bangalore-based journalist who writes on business with a specific focus on technology companies.
Priyanka has covered every aspect of the IT industry as a tech journalist since its early days. She is now an independent writer, working on subjects like digital marketing, enterprise technology and high-performance computing, among others.
A freelance content writer, S. Sahu was the former editor of TCS's house magazine at Tata Consultancy Services. He developed tech marketing collateral for the company and helped compile and edit books and journal articles on TCS's technology innovations. He also ghostwrites print and online publications.
Prajwala is a Bangalore-based freelance journalist who writes on social issues, stories of human interest, and art and culture, among others.
Rajesh Nanarpuzha is an Assistant Professor of Marketing at IIM Udaipur. Previously, he has worked as a brand manager in Dabur, and as a business consultant in the retail and consumer goods domains at Cognizant and Tata Consultancy Services. Rajesh has an MBA from IIM Indore and a doctorate in marketing from IIM Ahmedabad.
Priyokumar Singh Naorem
He is a passionate UI & UX designer who thrives on creating engaging creative solutions.
A freelance illustrator, artist, graphic novelist and designer. She has designed and illustrated several book covers. Her personal illustrations so far have attempted to seize the fleeting absurdity and mood of places, things and people she encounters in a childlike, intuitive and expressive manner with closure, beauty and innocence – the things that she desires.
She is an artist and an educator who has taught and lectured at The School of the Art Institute of Chicago, Oxford University, the Victoria and Albert Museum among other institutions. Her installations, paintings, thread work and sculptures have been exhibited in Saatchi Gallery - London, C24 Gallery - New York, and Museum of Contemporary Art – Lyon, among other notable galleries and museums from around the world.
A commerce graduate from Delhi University, Parul pursued a masters in fine arts from Nottingham Trent University in the UK. As an artist, she is interested in line as a subject which has led her to follow architectural lines in built environments. She says she is also interested in how we perceive the environment that we inhabit and what happens when a subtle shift is made in things which we have been used to seeing in a certain way. We present six of her artworks here.
Shweta Malhotra is a graphic artist and designer from Mumbai, based in New Delhi.
After working with ad agencies and design studios for close to 8 years, she branched out on her own and currently works independently.s Her overall design aesthetic is minimal, bold and graphic, a response to the maximalist visual language prevalent in India.
Rithika Merchant (b.1986) received her Bachelor’s Degree in Fine Arts from Parsons the New School for Design, New York in 2008. She has exhibited extensively since her graduation. Recent exhibitions include a duo show “Reliquaries: The Remembered Self” at TARQ, Mumbai; “Language of the Birds: Occult and Art” at 80WSE Gallery, New York; and group shows at Summerhall, Edinburgh and Artry Gallery, Kochi. Her work has been included in multiple group shows at Stephen Romano Gallery and The Morbid Anatomy Museum, New York. Born in Mumbai, she now divides her time between Mumbai and Barcelona.
Aniruddh Mehta is an artist based out of Mumbai, India. Trained in graphic design from the London College of Communications, Aniruddh is a self-taught illustrator and currently works as an independent freelance designer. He believes in finding the right balance between art and graphic design. He has worked closely in collaboration with Bhavishyavani Future Soundz, Qilla Records, Taxi Fabric, Adidas, Dell and United Colours of Benetton. He also goes by the moniker, ‘thebigfatminimalist’ and his style ranges from bold minimal forms to more intricate pieces exploring patterns and geometry.
Paramesh is an artist who enjoys working in both the realistic and abstract style of painting. He loves working with water color. Featured in this issue are a set of water color works that he has created exclusively for us on the subject of digital transformation.
Based in Mumbai, Chandrashekhar Thakur is a Senior Art Director and Illustrator at Truebil.com and the Founder of HAPPiNESS For You. He loves working with new styles of art and considers illustration to be his forte. Chandrashekhar has completed his BFA from DY Patil College of Applied Art.
Concept and Direction
Head of marketing at Regalix, Nimish drives research in emerging technologies and customer experience, and takes a keen interest in creative arts.
Khadi is a unique handspun and handwoven natural fiber cloth with tremendous aesthetic appeal. Also known as khaddar, the fabric is associated with the cultural heritage of India.
Considered as India’s national fabric, the cloth is usually woven from cotton but could also be made from silk and wool, known as khadi silk and woolen khadi, respectively.
As a fabric, khadi is soft but dense and is known for its rugged texture and comfortable feel. The cotton variant’s unique and versatile weave keeps people cool in summer as well as warm in winter.
Khadi is believed to have originated in the Indian subcontinent during the ancient Vedic times (around 5,000 BC), with detailed accounts of cotton and natural fibers being handwoven with gold thread by a handloom at the time.
The fabric is created using a simple and traditional process of weaving. First, the harvested cotton is brought back from the fields and cleaned. A comb is used to remove seeds and separate the fibers after which these fibers are cleaned with a process called ‘carding.’ This helps to produce the final fibers called ‘slivers.’
These slivers are then put through a ‘charkha,’ or an old-fashioned spinning wheel, and spun into yarn. This yarn is later woven by artisans, dyed and subsequently sold.
Khadi, a fabric that has clothed millions of people for centuries, appeals to quite a few around the world due to the fact that it is handcrafted, sustainable and eco-friendly. The fashion industry has also taken to it in a big way.
Onboarding as a customer journey
Customer onboarding is one area where improvements made could tangibly affect business metrics positively.
A good onboarding experience leads to trust and high satisfaction
Narsi Subramanian, SVP of Customer Success & Support, MapR Technologies
Customer onboarding is key to delivering high-quality experience to customers
Aaron Hudson, Division Vice President, Implementation & Amar Sidhu, Senior Vice President, Service Delivery & Production, ADP
Align content assets to each step in the onboarding journey
David Karp, Executive Vice President, Customer Success, Numerator
Avoid the cookie-cutter approach in customer onboarding
Silvia Veronese, VP of Global Customer Success, Guavus
Connecting customers with each other is crucial for onboarding
Mathew Sweezey, Principal of Marketing Insights, Salesforce
Let’s not forget the value of the human connection in customer onboarding
Nancy Porte, Vice President of Global Customer Experience, Verint
Locking in your onboarding plan to address scope-creep
Dave Ragals, SVP Customer Success, IgnitionOne