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Contributors

Writers

Priscilla Thomas

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A content writer who has worked for Infosys Technologies and other technology startups in India and abroad.

Avanish Tiwary

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Avanish is a Bangalore-based journalist who writes on business with a specific focus on technology companies.

Priyanka Bhatacharya

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Priyanka has covered every aspect of the IT industry as a tech journalist since its early days. She is now an independent writer, working on subjects like digital marketing, enterprise technology and high-performance computing, among others. 

S.Sahu

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A freelance content writer, S. Sahu was the former editor of TCS's house magazine at Tata Consultancy Services. He developed tech marketing collateral for the company and helped compile and edit books and journal articles on TCS's technology innovations. He also ghostwrites print and online publications. 

Prajwala Hegde

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Prajwala is a Bangalore-based freelance journalist who writes on social issues, stories of human interest, and art and culture, among others. 

Rajesh Nanarpuzha

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Rajesh Nanarpuzha is an Assistant Professor of Marketing at IIM Udaipur. Previously, he has worked as a brand manager in Dabur, and as a business consultant in the retail and consumer goods domains at Cognizant and Tata Consultancy Services. Rajesh has an MBA from IIM Indore and a doctorate in marketing from IIM Ahmedabad.

Designer

Priyokumar Singh Naorem

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He is a passionate UI & UX designer who thrives on creating engaging creative solutions.

Artists

Dyuti Mittal

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A freelance illustrator, artist, graphic novelist and designer. She has designed and illustrated several book covers. Her personal illustrations so far have attempted to seize the fleeting absurdity and mood of places, things and people she encounters in a childlike, intuitive and expressive manner with closure, beauty and innocence – the things that she desires.

Sumakshi Singh

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She is an artist and an educator who has taught and lectured at The School of the Art Institute of Chicago, Oxford University, the Victoria and Albert Museum among other institutions. Her installations, paintings, thread work and sculptures have been exhibited in Saatchi Gallery - London, C24 Gallery - New York, and Museum of Contemporary Art – Lyon, among other notable galleries and museums from around the world.

Parul Gupta

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A commerce graduate from Delhi University, Parul pursued a masters in fine arts from Nottingham Trent University in the UK. As an artist, she is interested in line as a subject which has led her to follow architectural lines in built environments. She says she is also interested in how we perceive the environment that we inhabit and what happens when a subtle shift is made in things which we have been used to seeing in a certain way. We present six of her artworks here.

Shweta Malhotra

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Shweta Malhotra is a graphic artist and designer from Mumbai, based in New Delhi.
After working with ad agencies and design studios for close to 8 years, she branched out on her own and currently works independently.s Her overall design aesthetic is minimal, bold and graphic, a response to the maximalist visual language prevalent in India.

Rithika Merchant

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Rithika Merchant (b.1986) received her Bachelor’s Degree in Fine Arts from Parsons the New School for Design, New York in 2008. She has exhibited extensively since her graduation. Recent exhibitions include a duo show “Reliquaries: The Remembered Self” at TARQ, Mumbai; “Language of the Birds: Occult and Art” at 80WSE Gallery, New York; and group shows at Summerhall, Edinburgh and Artry Gallery, Kochi. Her work has been included in multiple group shows at Stephen Romano Gallery and The Morbid Anatomy Museum, New York. Born in Mumbai, she now divides her time between Mumbai and Barcelona.

Aniruddh Mehta

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Aniruddh Mehta is an artist based out of Mumbai, India. Trained in graphic design from the London College of Communications, Aniruddh is a self-taught illustrator and currently works as an independent freelance designer. He believes in finding the right balance between art and graphic design. He has worked closely in collaboration with Bhavishyavani Future Soundz, Qilla Records, Taxi Fabric, Adidas, Dell and United Colours of Benetton. He also goes by the moniker, ‘thebigfatminimalist’ and his style ranges from bold minimal forms to more intricate pieces exploring patterns and geometry.

Paramesh Jolad

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Paramesh is an artist who enjoys working in both the realistic and abstract style of painting. He loves working with water color. Featured in this issue are a set of water color works that he has created exclusively for us on the subject of digital transformation.

Concept and Direction

Nimish Vohra

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Head of marketing at Regalix, Nimish drives research in emerging technologies and customer experience, and takes a keen interest in creative arts.

Enquiry

+91 9560509289

aishani.majumdar@regalix-inc.com

Know when a new article is published


Dave is a devoted father, husband and the founder and CEO of Likeable Local, a social media software company. He was one of Entrepreneur magazine's top 10 up and coming leaders. His first book, 'Likeable Social Media', was a NY Times bestseller.

Book extract

I was standing in line to check in at Las Vegas's then-trendiest hotel in town, the Aria, for nearly an hour. It was June 2010, and I had just arrived after a twice-delayed six-hour flight from New York. I was tired and annoyed, and last thing I wanted to do was waste an hour of my life waiting in line. Frustrated, I pulled out my smartphone and tweeted, "No Vegas hotel could be worth this long wait. Over an hour to check in at the Aria. #Fail."

Interestingly enough, the Aria didn't tweet back to me, but a competitor did. I saw a tweet from the Rio Hotel just two minutes later. If you're anything like most people with whom I've shared this story, you're probably thinking, "What did the Rio tweet, 'Come on over, we have no line'?" Indeed, many a small business owner and corporate senior executive who have heard this story have thought that this was the Rio's ROI moment, and that was surely what the Rio tweeted back.

Had the Rio tweeted such a message, I would have likely felt annoyed by two things: "First, why are they stalking me like a creepy character looking to manipulate me and benefit from my bad experience? Second, why is it jam-packed and happening at the Aria while it's wide open at the Rio?" On the contrary, however, the Rio Las Vegas tweeted the following to me: "Sorry about the bad experience, Dave. Hope the rest of your stay in Vegas goes well."

Guess where I ended up staying the next time I went to Las Vegas? And the time after that, and the time after that? The hotel used social media to listen and to be responsive, showing a little empathy to the right person at the right time. An ad or a push-marketing message simply wouldn't have worked. But its ability to listen, to respond, and to be empathic did.

The Rio essentially earned a $600 sale from one tweet, one message that got my attention and ended up being integral in my decision as to where to stay next time I was in the city. Not a single person reading this could argue that the tweet was a marketing or sales message from the Rio either - because it wasn't. That would be considered an excellent return on investment (ROI) by anyone's standards. But the story doesn't end there.

Before even arriving at the Rio, I liked it on Facebook by clicking the Like button at Facebook.com/RioVegas, thereby letting my 3,500 friends, and the world at large, know of my endorsement of its customer-friendly practices. A few months later, my friend Erin was looking for a hotel to stay at in Las Vegas over the New Year's holiday, and I received the following message from her on Facebook: "Hey Dave, I noticed you liked the Rio's page. Thinking about staying there for New Year's. What do you think?"

A friend's recommendation is more powerful than any advertisement, and Erin ended up staying at the Rio as well, along with 10 family members. Dozens of other friends have surely noticed my tweets and Facebook likes about the Rio and have been influenced since. So, one tweet led to one like on Facebook and, in fact, many thousands of dollars worth of business.

It used to be said that happy customers tell three people about their good experiences and unhappy customers tell ten about their bad ones. But as my experiences with the Aria and Rio hotels demonstrate, today, thanks to social media, happy customers and unhappy customers can tell thousands of people their feelings about a company's service or product with just a few clicks relying on the Like button as a virtual endorsement. The Rio leveraged this fact to its advantage, while the Aria did not.

Extracted with permission from the author