Write to us

Contributors

Writers

Priscilla Thomas

+

A content writer who has worked for Infosys Technologies and other technology startups in India and abroad.

Moulishree Srivastava

+

A freelance journalist with over 7 years of experience, she writes research-based analytical stories on technology and business.

Avanish Tiwary

+

Avanish is a Bangalore-based journalist who writes on business with a specific focus on technology companies.

Priyanka Bhatacharya

+

Priyanka has covered every aspect of the IT industry as a tech journalist since its early days. She is now an independent writer, working on subjects like digital marketing, enterprise technology and high-performance computing, among others. 

S.Sahu

+

A freelance content writer, S. Sahu was the former editor of TCS's house magazine at Tata Consultancy Services. He developed tech marketing collateral for the company and helped compile and edit books and journal articles on TCS's technology innovations. He also ghostwrites print and online publications. 

Prajwala Hegde

+

Prajwala is a Bangalore-based freelance journalist who writes on social issues, stories of human interest, and art and culture, among others. 

Rajesh Nanarpuzha

+

Rajesh Nanarpuzha is an Assistant Professor of Marketing at IIM Udaipur. Previously, he has worked as a brand manager in Dabur, and as a business consultant in the retail and consumer goods domains at Cognizant and Tata Consultancy Services. Rajesh has an MBA from IIM Indore and a doctorate in marketing from IIM Ahmedabad.

Designer

Priyokumar Singh Naorem

+

He is a passionate UI & UX designer who thrives on creating engaging creative solutions.

Artists

Dyuti Mittal

+

A freelance illustrator, artist, graphic novelist and designer. She has designed and illustrated several book covers. Her personal illustrations so far have attempted to seize the fleeting absurdity and mood of places, things and people she encounters in a childlike, intuitive and expressive manner with closure, beauty and innocence – the things that she desires.

Sumakshi Singh

+

She is an artist and an educator who has taught and lectured at The School of the Art Institute of Chicago, Oxford University, the Victoria and Albert Museum among other institutions. Her installations, paintings, thread work and sculptures have been exhibited in Saatchi Gallery - London, C24 Gallery - New York, and Museum of Contemporary Art – Lyon, among other notable galleries and museums from around the world.

Parul Gupta

+

A commerce graduate from Delhi University, Parul pursued a masters in fine arts from Nottingham Trent University in the UK. As an artist, she is interested in line as a subject which has led her to follow architectural lines in built environments. She says she is also interested in how we perceive the environment that we inhabit and what happens when a subtle shift is made in things which we have been used to seeing in a certain way. We present six of her artworks here.

Shweta Malhotra

+

Shweta Malhotra is a graphic artist and designer from Mumbai, based in New Delhi.
After working with ad agencies and design studios for close to 8 years, she branched out on her own and currently works independently.s Her overall design aesthetic is minimal, bold and graphic, a response to the maximalist visual language prevalent in India.

Rithika Merchant

+

Rithika Merchant (b.1986) received her Bachelor’s Degree in Fine Arts from Parsons the New School for Design, New York in 2008. She has exhibited extensively since her graduation. Recent exhibitions include a duo show “Reliquaries: The Remembered Self” at TARQ, Mumbai; “Language of the Birds: Occult and Art” at 80WSE Gallery, New York; and group shows at Summerhall, Edinburgh and Artry Gallery, Kochi. Her work has been included in multiple group shows at Stephen Romano Gallery and The Morbid Anatomy Museum, New York. Born in Mumbai, she now divides her time between Mumbai and Barcelona.

Aniruddh Mehta

+

Aniruddh Mehta is an artist based out of Mumbai, India. Trained in graphic design from the London College of Communications, Aniruddh is a self-taught illustrator and currently works as an independent freelance designer. He believes in finding the right balance between art and graphic design. He has worked closely in collaboration with Bhavishyavani Future Soundz, Qilla Records, Taxi Fabric, Adidas, Dell and United Colours of Benetton. He also goes by the moniker, ‘thebigfatminimalist’ and his style ranges from bold minimal forms to more intricate pieces exploring patterns and geometry.

Paramesh Jolad

+

Paramesh is an artist who enjoys working in both the realistic and abstract style of painting. He loves working with water color. Featured in this issue are a set of water color works that he has created exclusively for us on the subject of digital transformation.

Chandrashekhar Thakur

+

Based in Mumbai, Chandrashekhar Thakur is a Senior Art Director and Illustrator at Truebil.com and the Founder of HAPPiNESS For You. He loves working with new styles of art and considers illustration to be his forte. Chandrashekhar has completed his BFA from DY Patil College of Applied Art.

Concept and Direction

Nimish Vohra

+

Head of marketing at Regalix, Nimish drives research in emerging technologies and customer experience, and takes a keen interest in creative arts.

Enquiry

+91 9560509289

aishani.majumdar@regalix-inc.com

Know when a new article is published


The world is going mobile, but B2B marketers are still lagging behind. According to the ‘State of B2B Mobile Marketing 2015’ survey by Regalix Inc., almost half of the surveyed marketers aren’t investing in mobile marketing.

Even where companies have invested in a mobile marketing strategy, the survey found 67% have done so only in the last 2 years, and only 5% have had strategies for longer than 3 years. Understandably, then, most organizations are still struggling for effectiveness, with only 10% rating their mobile marketing strategy as ‘very effective’.

The survey of B2B marketers was conducted across a mix of service and product companies, with a little over half the companies being located in the US.

The survey found that most organizations are yet to infuse sufficient depth and scope into their mobile marketing strategies. Only 33% of marketers collect their own data on customer mobile preferences and behavior. When understanding mobile preferences, companies stick to the most basic data points, focusing on device type, operating system, social media usage and location.

Similarly, mobile marketing tactics tend to be focused on the mobile website and mobile app, with tactics like location-based services and m-commerce being virtually ignored.

B2B marketers tend to see mobile marketing as a strategy for engaging with existing customers and have yet to use it to evolve strategies for acquiring a larger consumer base.

"The world is mobile, but B2B marketers haven’t got there yet.*"

Many organizations have yet to adequately decipher the mobile user journey: for 71% of organizations, website traffic from mobile phones is less than 25%, and for 72% of organizations, revenue generated through mobile is below 10%.

Most importantly, a whopping 73% of marketers said they could not measure the effectiveness of their mobile marketing strategies on an ROI basis.

These gaps in understanding, along with a lack of budget, are the primary mobile marketing challenges that marketers need to overcome.

These gaps in understanding, along with a lack of budget, are the primary mobile marketing challenges that marketers need to overcome.

With most research showing that mobile devices have moved from being merely social tools to integral business platforms, B2B marketers have to work at catching up with the technology curve.

*Source: State of B2B Mobile Marketing 2015