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Susan is an independent digital communications and user experience strategist. She helps companies discover their brand voice and grow their business.
Shubharthi is currently part of the strategic marketing team at Regalix. His expertise mainly lies in the account-based marketing and programmatic advertising space.
Priscilla is a content writer who has worked for Infosys Technologies and other technology startups in India and abroad.
Moulishree is a freelance journalist with over 7 years of experience, she writes research-based analytical stories on technology and business.
Avanish is a Bangalore-based journalist who writes on business with a specific focus on technology companies.
Priyanka has covered every aspect of the IT industry as a tech journalist since its early days. She is now an independent writer, working on subjects like digital marketing, enterprise technology and high-performance computing, among others.
A freelance content writer, S. Sahu was the former editor of TCS's house magazine at Tata Consultancy Services. He developed tech marketing collateral for the company and helped compile and edit books and journal articles on TCS's technology innovations. He also ghostwrites print and online publications.
Prajwala is a Bangalore-based freelance journalist who writes on social issues, stories of human interest, and art and culture, among others.
Rajesh Nanarpuzha is an Assistant Professor of Marketing at IIM Udaipur. Previously, he has worked as a brand manager in Dabur, and as a business consultant in the retail and consumer goods domains at Cognizant and Tata Consultancy Services. Rajesh has an MBA from IIM Indore and a doctorate in marketing from IIM Ahmedabad.
Priyokumar Singh Naorem
He is a passionate UI & UX designer who thrives on creating engaging creative solutions.
A freelance illustrator, artist, graphic novelist and designer. She has designed and illustrated several book covers. Her personal illustrations so far have attempted to seize the fleeting absurdity and mood of places, things and people she encounters in a childlike, intuitive and expressive manner with closure, beauty and innocence – the things that she desires.
She is an artist and an educator who has taught and lectured at The School of the Art Institute of Chicago, Oxford University, the Victoria and Albert Museum among other institutions. Her installations, paintings, thread work and sculptures have been exhibited in Saatchi Gallery - London, C24 Gallery - New York, and Museum of Contemporary Art – Lyon, among other notable galleries and museums from around the world.
Purna Chandra Mahato
A commerce graduate from Delhi University, Parul pursued a masters in fine arts from Nottingham Trent University in the UK. As an artist, she is interested in line as a subject which has led her to follow architectural lines in built environments. She says she is also interested in how we perceive the environment that we inhabit and what happens when a subtle shift is made in things which we have been used to seeing in a certain way. We present six of her artworks here.
Shweta Malhotra is a graphic artist and designer from Mumbai, based in New Delhi.
After working with ad agencies and design studios for close to 8 years, she branched out on her own and currently works independently.s Her overall design aesthetic is minimal, bold and graphic, a response to the maximalist visual language prevalent in India.
Rithika Merchant (b.1986) received her Bachelor’s Degree in Fine Arts from Parsons the New School for Design, New York in 2008. She has exhibited extensively since her graduation. Recent exhibitions include a duo show “Reliquaries: The Remembered Self” at TARQ, Mumbai; “Language of the Birds: Occult and Art” at 80WSE Gallery, New York; and group shows at Summerhall, Edinburgh and Artry Gallery, Kochi. Her work has been included in multiple group shows at Stephen Romano Gallery and The Morbid Anatomy Museum, New York. Born in Mumbai, she now divides her time between Mumbai and Barcelona.
Aniruddh Mehta is an artist based out of Mumbai, India. Trained in graphic design from the London College of Communications, Aniruddh is a self-taught illustrator and currently works as an independent freelance designer. He believes in finding the right balance between art and graphic design. He has worked closely in collaboration with Bhavishyavani Future Soundz, Qilla Records, Taxi Fabric, Adidas, Dell and United Colours of Benetton. He also goes by the moniker, ‘thebigfatminimalist’ and his style ranges from bold minimal forms to more intricate pieces exploring patterns and geometry.
Paramesh is an artist who enjoys working in both the realistic and abstract style of painting. He loves working with water color. Featured in this issue are a set of water color works that he has created exclusively for us on the subject of digital transformation.
Based in Mumbai, Chandrashekhar Thakur is a Senior Art Director and Illustrator at Truebil.com and the Founder of HAPPiNESS For You. He loves working with new styles of art and considers illustration to be his forte. Chandrashekhar has completed his BFA from DY Patil College of Applied Art.
Concept and Direction
Head of marketing at Regalix, Nimish drives research in emerging technologies and customer experience, and takes a keen interest in creative arts.
Arvind serves as Vice President, Customer Success and Support, at Omada Health, a digital care provider that encourages sustainable lifestyle change. In this role, apart from navigating the direction of the company, he leads the Customer Success and Support and is responsible for post-sales strategies for SMB, mid-market, and enterprise companies. Arvind excels at designing and executing strategies to eliminate single points of failure, contributing to the development of new products and services, and building global support teams that create exceptional customer experiences.
Interviewed by Nimish Vohra
// What significant challenges are you facing as a result of COVID, and how do you work around them?
Getting quality time with customers is proving difficult. Everyone is exceptionally busy, and virtual meetings are more challenging when it comes to cultivating close relationships. We spend more time focusing on fostering human connections through listening, learning, and empathy. People are going through a lot right now, so it's important to understand those challenges and be there for them in any way possible.
// Has there been a change in the way you furnish prospects and customers with information, either in method or content?
Yes. We've had to change some of our forums, such as customer and health partner summits, from being in-person to virtual. One of the largest challenges in this area has been keeping the audience engaged through each session; having short, concise and powerful content is a must. We've also leveraged creative videos through LinkedIn as well as webinars to focus on personalized outreach.
// Have you noticed any difference in how prospects evaluate your offerings since the arrival of COVID?
I have. Companies are more focused on must-have services at the moment. We're fortunate that digital healthcare has been proven to produce the necessary return on investment to justify spend during this challenging economic environment. Large companies are also adding Chief Medical Officers to their rosters because of the importance of investing in meaningful programs that produce clinical outcomes supporting greater health for their employees.
// What are the most significant changes you’ve observed in customer behavior?
Time is more scarce; many customers have very limited support and resources around them, so adding new vendors is more of a challenge for them than ever.
// Has the shifting business environment exposed any shortcomings in your technology or processes?
Being in digital healthcare, we were fortunate to have built a company that has primarily thrived in this environment because of its virtual footprint. The largest challenge we've faced has been in maintaining and nurturing our work culture — something we take very seriously and care immensely for. It's exceptionally challenging to foster relationships with co-workers without spending quality time with them. The startup culture relies on face-to-face interactions when sharing ideas and solving problems. We all miss seeing one another.
// What has been your single biggest focus during this period?
Externally, it's been on growth; how to grow faster so we can help more people during this time where health is more important than ever. Internally we've been focusing on how to best support the mental health and happiness of our employees; they are going through a lot in their personal lives, so we're trying to help everyone achieve a necessary balance.
// Are you looking forward to a return to business as usual? Please expand on this.
I don’t think there will be a return to business as usual; events like COVID change companies in many ways. I believe there will be more focus placed on balancing work that needs to be performed in the office as opposed to letting employees work from home one or two days per week. We've learned that we can establish a more productive environment by providing a bit more flexibility. The startup culture was fostering toxic work cultures by driving people away from a balanced lifestyle, so COVID will serve as a forcing function to bring us back to a middle ground. I am looking forward to seeing our amazing co-workers on a more consistent basis.
Cost vs. value is being scrutinized closer than ever before
Atul Mathur, Senior Director, Customer Success, Microsoft
Businesses are increasingly open to bold ideas
Santosh Sahoo, Senior Director, Customer Success, MuleSoft
Reaching decision-makers is getting harder
Steve Beamer, VP Customer Success & Transformation, Element