Write to us
Susan is an independent digital communications and user experience strategist. She helps companies discover their brand voice and grow their business.
Shubharthi is currently part of the strategic marketing team at Regalix. His expertise mainly lies in the account-based marketing and programmatic advertising space.
Priscilla is a content writer who has worked for Infosys Technologies and other technology startups in India and abroad.
Moulishree is a freelance journalist with over 7 years of experience, she writes research-based analytical stories on technology and business.
Avanish is a Bangalore-based journalist who writes on business with a specific focus on technology companies.
Priyanka has covered every aspect of the IT industry as a tech journalist since its early days. She is now an independent writer, working on subjects like digital marketing, enterprise technology and high-performance computing, among others.
A freelance content writer, S. Sahu was the former editor of TCS's house magazine at Tata Consultancy Services. He developed tech marketing collateral for the company and helped compile and edit books and journal articles on TCS's technology innovations. He also ghostwrites print and online publications.
Prajwala is a Bangalore-based freelance journalist who writes on social issues, stories of human interest, and art and culture, among others.
Rajesh Nanarpuzha is an Assistant Professor of Marketing at IIM Udaipur. Previously, he has worked as a brand manager in Dabur, and as a business consultant in the retail and consumer goods domains at Cognizant and Tata Consultancy Services. Rajesh has an MBA from IIM Indore and a doctorate in marketing from IIM Ahmedabad.
Priyokumar Singh Naorem
He is a passionate UI & UX designer who thrives on creating engaging creative solutions.
A freelance illustrator, artist, graphic novelist and designer. She has designed and illustrated several book covers. Her personal illustrations so far have attempted to seize the fleeting absurdity and mood of places, things and people she encounters in a childlike, intuitive and expressive manner with closure, beauty and innocence – the things that she desires.
She is an artist and an educator who has taught and lectured at The School of the Art Institute of Chicago, Oxford University, the Victoria and Albert Museum among other institutions. Her installations, paintings, thread work and sculptures have been exhibited in Saatchi Gallery - London, C24 Gallery - New York, and Museum of Contemporary Art – Lyon, among other notable galleries and museums from around the world.
Purna Chandra Mahato
A commerce graduate from Delhi University, Parul pursued a masters in fine arts from Nottingham Trent University in the UK. As an artist, she is interested in line as a subject which has led her to follow architectural lines in built environments. She says she is also interested in how we perceive the environment that we inhabit and what happens when a subtle shift is made in things which we have been used to seeing in a certain way. We present six of her artworks here.
Shweta Malhotra is a graphic artist and designer from Mumbai, based in New Delhi.
After working with ad agencies and design studios for close to 8 years, she branched out on her own and currently works independently.s Her overall design aesthetic is minimal, bold and graphic, a response to the maximalist visual language prevalent in India.
Rithika Merchant (b.1986) received her Bachelor’s Degree in Fine Arts from Parsons the New School for Design, New York in 2008. She has exhibited extensively since her graduation. Recent exhibitions include a duo show “Reliquaries: The Remembered Self” at TARQ, Mumbai; “Language of the Birds: Occult and Art” at 80WSE Gallery, New York; and group shows at Summerhall, Edinburgh and Artry Gallery, Kochi. Her work has been included in multiple group shows at Stephen Romano Gallery and The Morbid Anatomy Museum, New York. Born in Mumbai, she now divides her time between Mumbai and Barcelona.
Aniruddh Mehta is an artist based out of Mumbai, India. Trained in graphic design from the London College of Communications, Aniruddh is a self-taught illustrator and currently works as an independent freelance designer. He believes in finding the right balance between art and graphic design. He has worked closely in collaboration with Bhavishyavani Future Soundz, Qilla Records, Taxi Fabric, Adidas, Dell and United Colours of Benetton. He also goes by the moniker, ‘thebigfatminimalist’ and his style ranges from bold minimal forms to more intricate pieces exploring patterns and geometry.
Paramesh is an artist who enjoys working in both the realistic and abstract style of painting. He loves working with water color. Featured in this issue are a set of water color works that he has created exclusively for us on the subject of digital transformation.
Based in Mumbai, Chandrashekhar Thakur is a Senior Art Director and Illustrator at Truebil.com and the Founder of HAPPiNESS For You. He loves working with new styles of art and considers illustration to be his forte. Chandrashekhar has completed his BFA from DY Patil College of Applied Art.
Concept and Direction
Head of marketing at Regalix, Nimish drives research in emerging technologies and customer experience, and takes a keen interest in creative arts.
Among emerging technologies, no other has come close to the level of buzz that Artificial Intelligence (AI) has generated. It has changed the way companies solve problems, and in the process, also save time and money.
Apart from big technology companies like Google and Uber, many young companies have been using AI to come up with innovative solutions for their clients. Three-year-old Aasaanjobs, which works with recruiters and job aspirants, has been experimenting with Artificial Intelligence to sort the problem of their recruiters. We talked to Gaurav Verma, Chief Technology Officer at Aasaanjobs to understand how AI has changed things for the company
Interviewed by Avanish Tiwary
Among start-ups and especially in technology companies, it's very common now-a-days to use Artificial Intelligence. There are more than a couple of start-ups that have been using it for some time now. It includes bigger names like Housing and Myntra. Even smaller companies have started using Artificial Intelligence and Machine Learning to analyze data, get intelligence out of it and feed that intelligence back into the product. It's common in the startup culture, but that is not the case with enterprises. They have been a little slow in adopting AI.
The first step will be to find out if Machine Learning and Artificial Intelligence are going to solve the problem that you have at hand. It's basically an iterative process by which you see what kind of problem you are trying to solve and if it makes sense to solve it using Artificial Intelligence. Not all problems can be meaningfully solved using AI. So even if AI can provide a solution sometimes it will be so expensive and difficult to compute that it may not make sense to you economically
The second step would be to hire the right person for the job. Someone who has good experience in machine learning and knows how to implement it under different circumstances. Just hiring developers who have worked as software engineers won't work as they may not have the kind of skill set that AI warrants.
Myntra and Flipkart use Artificial Intelligence to give users better recommendations based on their search and past buying history. In the recruitment industry we are using AI to figure out which candidate would be the best person to call up for a particular profile. In other industries such as the travel industry, people are experimenting with autonomous chat-bots so that manual efforts can be reduced. People are using AI algorithms to figure out different things. A few courier services are using it to optimize the schedule for pickups and drops and it’s giving them really good results.
We have been in the industry for three years now. Initially we were just trying to understand the domain. We have been experimenting with AI models since the past six to eight months and we have even rolled a couple of versions mostly to help our operations. Our product has become much more mature than what it was last year.
One of our goals as a company is to fulfill the requirements of recruitment all over India. We know we can only do that if we scale our operations in a big way. One of the use cases of the algorithm we have created using AI is that when a new job profile comes, our system automatically tells the recruiter which candidates should be called and in what order, based on several predefined parameters.
Some of the parameters we may use in that model include details of which candidate has previously searched for this type of job, what job he/she has previously applied for on our platform, key-words in his/ her resume, and how closely the candidate matches the recruiter’s requirement, including place of residence and where the job posting is. All of this happens in real time.
This is just one use case and this itself has reduced our recruiter’s time and effort by half. Initially our target was 10 applications per day depending on the profile, but now that target is more than 20 which we easily achieve on a regular basis.
One other feature that we are working on lets the recruiters sort applicants according to relevance. Let’s say you are an employer and you post a job on our platform and you get hundreds of responses. It takes a lot of manual effort and time to sort the responses out. With the help of our AI model now the recruiters can quickly sort the candidates according to relevance based on their criteria.
It is one thing to read data, analyze it and create a model to get your work done. But to get it actually working at the scale that you want is a totally different challenge.
We have more than 1.5 million candidates. Imagine there is a new job and since everything has to happen on a real time basis, your algorithm has to compute the score of all the 1.5 million candidates instantly. Preparing the model and the algorithm is a little easier if you have the right skill set in your team, but taking it to production and making it actually work is where the real test lies. There you have to deal with scale.
I think it is one and the same thing. Time is money and AI is known to save time. For our clients, a whole lot of mental effort goes into searching for the right candidate and our algorithm takes that mental effort out and saves both time and money.
Virtual Reality and Augmented Reality have been there for quite some time but I haven’t seen many useful applications for any of these two technologies. Technology is one thing but making it user friendly for customers is a challenge. I don’t see these two changing the landscape like AI has. I do see futuristic technologies such as big data and analytics to impact the industry. However, analytics is an umbrella under which both big data and AI reside.
We were the first realty company to adopt augmented reality
Pratik Mantri, Director, Mantri Developers Pvt Ltd
Brands are not yet used to thinking about 3D content in the real world
Jean-Francois Chianetta, CEO, Augment.com
AI will have different flavours – it will have distinct usage for the enterprise and for the consumer
Arup Roy, Research Director, Gartner India
Chatbots are a great way of converting portal and mobile App footfalls into potential leads
Ganesh Ramakrishnan, Manager, Business Transformation, DSOA (Dubai Silicon Oasis Authority)
Good data from AI creates hypertargeted, personalized campaigns
Sangram Vajre, Chief Evangelist and Co-Founder, Terminus