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Susan is an independent digital communications and user experience strategist. She helps companies discover their brand voice and grow their business.
Shubharthi is currently part of the strategic marketing team at Regalix. His expertise mainly lies in the account-based marketing and programmatic advertising space.
Priscilla is a content writer who has worked for Infosys Technologies and other technology startups in India and abroad.
Moulishree is a freelance journalist with over 7 years of experience, she writes research-based analytical stories on technology and business.
Avanish is a Bangalore-based journalist who writes on business with a specific focus on technology companies.
Priyanka has covered every aspect of the IT industry as a tech journalist since its early days. She is now an independent writer, working on subjects like digital marketing, enterprise technology and high-performance computing, among others.
A freelance content writer, S. Sahu was the former editor of TCS's house magazine at Tata Consultancy Services. He developed tech marketing collateral for the company and helped compile and edit books and journal articles on TCS's technology innovations. He also ghostwrites print and online publications.
Prajwala is a Bangalore-based freelance journalist who writes on social issues, stories of human interest, and art and culture, among others.
Rajesh Nanarpuzha is an Assistant Professor of Marketing at IIM Udaipur. Previously, he has worked as a brand manager in Dabur, and as a business consultant in the retail and consumer goods domains at Cognizant and Tata Consultancy Services. Rajesh has an MBA from IIM Indore and a doctorate in marketing from IIM Ahmedabad.
Priyokumar Singh Naorem
He is a passionate UI & UX designer who thrives on creating engaging creative solutions.
A freelance illustrator, artist, graphic novelist and designer. She has designed and illustrated several book covers. Her personal illustrations so far have attempted to seize the fleeting absurdity and mood of places, things and people she encounters in a childlike, intuitive and expressive manner with closure, beauty and innocence – the things that she desires.
She is an artist and an educator who has taught and lectured at The School of the Art Institute of Chicago, Oxford University, the Victoria and Albert Museum among other institutions. Her installations, paintings, thread work and sculptures have been exhibited in Saatchi Gallery - London, C24 Gallery - New York, and Museum of Contemporary Art – Lyon, among other notable galleries and museums from around the world.
Purna Chandra Mahato
A commerce graduate from Delhi University, Parul pursued a masters in fine arts from Nottingham Trent University in the UK. As an artist, she is interested in line as a subject which has led her to follow architectural lines in built environments. She says she is also interested in how we perceive the environment that we inhabit and what happens when a subtle shift is made in things which we have been used to seeing in a certain way. We present six of her artworks here.
Shweta Malhotra is a graphic artist and designer from Mumbai, based in New Delhi.
After working with ad agencies and design studios for close to 8 years, she branched out on her own and currently works independently.s Her overall design aesthetic is minimal, bold and graphic, a response to the maximalist visual language prevalent in India.
Rithika Merchant (b.1986) received her Bachelor’s Degree in Fine Arts from Parsons the New School for Design, New York in 2008. She has exhibited extensively since her graduation. Recent exhibitions include a duo show “Reliquaries: The Remembered Self” at TARQ, Mumbai; “Language of the Birds: Occult and Art” at 80WSE Gallery, New York; and group shows at Summerhall, Edinburgh and Artry Gallery, Kochi. Her work has been included in multiple group shows at Stephen Romano Gallery and The Morbid Anatomy Museum, New York. Born in Mumbai, she now divides her time between Mumbai and Barcelona.
Aniruddh Mehta is an artist based out of Mumbai, India. Trained in graphic design from the London College of Communications, Aniruddh is a self-taught illustrator and currently works as an independent freelance designer. He believes in finding the right balance between art and graphic design. He has worked closely in collaboration with Bhavishyavani Future Soundz, Qilla Records, Taxi Fabric, Adidas, Dell and United Colours of Benetton. He also goes by the moniker, ‘thebigfatminimalist’ and his style ranges from bold minimal forms to more intricate pieces exploring patterns and geometry.
Paramesh is an artist who enjoys working in both the realistic and abstract style of painting. He loves working with water color. Featured in this issue are a set of water color works that he has created exclusively for us on the subject of digital transformation.
Based in Mumbai, Chandrashekhar Thakur is a Senior Art Director and Illustrator at Truebil.com and the Founder of HAPPiNESS For You. He loves working with new styles of art and considers illustration to be his forte. Chandrashekhar has completed his BFA from DY Patil College of Applied Art.
Concept and Direction
Head of marketing at Regalix, Nimish drives research in emerging technologies and customer experience, and takes a keen interest in creative arts.
In an effort to remain on top of their game, more and more organizations are adopting disruptive technologies to stay relevant to their target audience, and real estate companies are no exception
Pratik Mantri, Director of Mantri Developers Pvt Ltd. spoke to us about consistently embracing emerging trends to engage their customers, being one of the first companies to incorporate VR in their client demos and how they overcame the digital hurdles that came their way.
Interviewed by Prajwala Hegde
Being forerunners in the implementation of data analytics in the real estate sector, problems occur since systems have to be built ground up with a lot of trial and error. With our customer management tool being firmly in place since the last six months, we are now using that data to our advantage. For example, calculating the ROI of each medium of advertising, analysing the time taken for customers from registering an enquiry up to booking and in which stage the delays regularly happen.
We are also keen to work on an AI based module which can manage grievances and assign each complaint to the right person to answer. However, currently these ideas are still in the nascent stage.
In today’s day and age, customers are well aware of what they want and need and have become extremely savvy in the realms of technology. Even while buying a home, consumers are using technology to browse, consult articles and reviews. Convenience in terms of accessibility and time has pushed customers to want what they require at the touch of a button. To keep up with this tech-savvy generation of buyers, we have invested heavily in building on technology and ensuring a timely upgrade.
With this sentiment in mind, an IT team of over 10 members have been recruited by Mantri Developers who have created the Mantri Corp App which gives real-time information of the projects, including onsite pictures and graphical representations.
We are the first realty company to launch the ‘Digital Interactive Mannequin’ and adopt an ‘Augmented Reality’ tool to engage customers. Both these initiatives are bench-marked as the first by any real estate company in India. The company has also launched a first-of-its-kind construction live streaming in the Indian realty sector, which enables the customer to view a live feed of the construction status of their properties purchased.
Customers also have the provision of viewing our properties through a Hologram and VR headset introduced by Mantri that attempts to provide a more engaging experience to customers, giving them the benefit of virtually experiencing the exteriors and interiors of the apartment.
We have recently deployed an AI based Chatbot on two of our projects which has given instant and precise replies to customer queries in a much more constructive manner. We are getting used to Salesforce and all the benefits that are connected with it. We are also able to maintain a faster response time to queries coming our way and can pinpoint certain problems that customers are facing just by analyzing trends in data.
It’s important for an organization to be familiar with emerging trends in technology to stay relevant. The implementation of cloud infrastructure, mobile trends, new development frameworks, etc, are just a few examples of an endless list of emerging innovations in technology.
Brands are not yet used to thinking about 3D content in the real world
Jean-Francois Chianetta, CEO, Augment.com
AI will have different flavours – it will have distinct usage for the enterprise and for the consumer
Arup Roy, Research Director, Gartner India
Chatbots are a great way of converting portal and mobile App footfalls into potential leads
Ganesh Ramakrishnan, Manager, Business Transformation, DSOA (Dubai Silicon Oasis Authority)
Time is money and artificial intelligence can save you time
Gaurav Verma, Chief Technology Officer, Aasaanjobs
Good data from AI creates hypertargeted, personalized campaigns
Sangram Vajre, Chief Evangelist and Co-Founder, Terminus