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Susan is an independent digital communications and user experience strategist. She helps companies discover their brand voice and grow their business.
Shubharthi is currently part of the strategic marketing team at Regalix. His expertise mainly lies in the account-based marketing and programmatic advertising space.
Priscilla is a content writer who has worked for Infosys Technologies and other technology startups in India and abroad.
Moulishree is a freelance journalist with over 7 years of experience, she writes research-based analytical stories on technology and business.
Avanish is a Bangalore-based journalist who writes on business with a specific focus on technology companies.
Priyanka has covered every aspect of the IT industry as a tech journalist since its early days. She is now an independent writer, working on subjects like digital marketing, enterprise technology and high-performance computing, among others.
A freelance content writer, S. Sahu was the former editor of TCS's house magazine at Tata Consultancy Services. He developed tech marketing collateral for the company and helped compile and edit books and journal articles on TCS's technology innovations. He also ghostwrites print and online publications.
Prajwala is a Bangalore-based freelance journalist who writes on social issues, stories of human interest, and art and culture, among others.
Rajesh Nanarpuzha is an Assistant Professor of Marketing at IIM Udaipur. Previously, he has worked as a brand manager in Dabur, and as a business consultant in the retail and consumer goods domains at Cognizant and Tata Consultancy Services. Rajesh has an MBA from IIM Indore and a doctorate in marketing from IIM Ahmedabad.
Priyokumar Singh Naorem
He is a passionate UI & UX designer who thrives on creating engaging creative solutions.
A freelance illustrator, artist, graphic novelist and designer. She has designed and illustrated several book covers. Her personal illustrations so far have attempted to seize the fleeting absurdity and mood of places, things and people she encounters in a childlike, intuitive and expressive manner with closure, beauty and innocence – the things that she desires.
She is an artist and an educator who has taught and lectured at The School of the Art Institute of Chicago, Oxford University, the Victoria and Albert Museum among other institutions. Her installations, paintings, thread work and sculptures have been exhibited in Saatchi Gallery - London, C24 Gallery - New York, and Museum of Contemporary Art – Lyon, among other notable galleries and museums from around the world.
Purna Chandra Mahato
A commerce graduate from Delhi University, Parul pursued a masters in fine arts from Nottingham Trent University in the UK. As an artist, she is interested in line as a subject which has led her to follow architectural lines in built environments. She says she is also interested in how we perceive the environment that we inhabit and what happens when a subtle shift is made in things which we have been used to seeing in a certain way. We present six of her artworks here.
Shweta Malhotra is a graphic artist and designer from Mumbai, based in New Delhi.
After working with ad agencies and design studios for close to 8 years, she branched out on her own and currently works independently.s Her overall design aesthetic is minimal, bold and graphic, a response to the maximalist visual language prevalent in India.
Rithika Merchant (b.1986) received her Bachelor’s Degree in Fine Arts from Parsons the New School for Design, New York in 2008. She has exhibited extensively since her graduation. Recent exhibitions include a duo show “Reliquaries: The Remembered Self” at TARQ, Mumbai; “Language of the Birds: Occult and Art” at 80WSE Gallery, New York; and group shows at Summerhall, Edinburgh and Artry Gallery, Kochi. Her work has been included in multiple group shows at Stephen Romano Gallery and The Morbid Anatomy Museum, New York. Born in Mumbai, she now divides her time between Mumbai and Barcelona.
Aniruddh Mehta is an artist based out of Mumbai, India. Trained in graphic design from the London College of Communications, Aniruddh is a self-taught illustrator and currently works as an independent freelance designer. He believes in finding the right balance between art and graphic design. He has worked closely in collaboration with Bhavishyavani Future Soundz, Qilla Records, Taxi Fabric, Adidas, Dell and United Colours of Benetton. He also goes by the moniker, ‘thebigfatminimalist’ and his style ranges from bold minimal forms to more intricate pieces exploring patterns and geometry.
Paramesh is an artist who enjoys working in both the realistic and abstract style of painting. He loves working with water color. Featured in this issue are a set of water color works that he has created exclusively for us on the subject of digital transformation.
Based in Mumbai, Chandrashekhar Thakur is a Senior Art Director and Illustrator at Truebil.com and the Founder of HAPPiNESS For You. He loves working with new styles of art and considers illustration to be his forte. Chandrashekhar has completed his BFA from DY Patil College of Applied Art.
Concept and Direction
Head of marketing at Regalix, Nimish drives research in emerging technologies and customer experience, and takes a keen interest in creative arts.
Content marketing today is a two-edged sword. While on the one hand marketers see content marketing as core to their strategy, there is also increasing evidence of a content overload that consumers are battling with.
In this issue of the CMO Digest, we look into how CMOs are tackling this problem. We also focus our attention on some of the key trends emerging in the content marketing space and how marketers are harnessing these trends to meet their business objectives.
Anshul Tripathi, Juniper Networks’ India and South Asia Marketing Head and Director, tells us why we need a different content strategy for each of the social channel that we are present in, and why podcasts could be the next big thing in content marketing.
Sachin Kapur, Co-Founder & CMO, nearbuy (erstwhile Groupon India), gives us his insight on how to make content engaging and relevant to today’s consumer.
We speak to Rahul Golecha, Co-Founder of Videogram, about emerging trends in video marketing and how their patented technology helps people engage better with digital videos.
We had the pleasure of chatting with Andy Budd of Clearleft on the relevance of design in content marketing, and trends that marketers can hope to see in the design space.
Rajesh Nanarpuzha, doctoral scholar from IIM-Ahmedabad, takes us through some of the key studies on how marketers can meaningfully connect with consumers on social media throughout the consumer journey.
We also bring you an interesting case study as told to us by Sanjay Gupta, CMO of Urban Ladder, of how they pushed the social media envelope as part of their content marketing strategy to engage with consumers.
And in Book Corner, Soumendu Ganguly, Vice President, Product and Marketing at Sulekha.com, tells us about three books he recently read that left an impression on him.
Content marketing is all about storytelling. And in our artistic space this time we have for you an artist who weaves complex stories into her art. Tutored in the fine arts in New York, Rithika Merchant’s work explores myths across geographies; and what better source for stories than myths and folklore that have been handed down over generations? We offer five of her art pieces. We hope you find them as exulting as we did.
As the world goes social, content follows: results of the state of b2b content marketing 2016 survey
Every social media channel requires a different content strategy
Anshul Tripathi, India and South Asia Marketing Head and Director, Juniper Networks
Harnessing social media through the consumer journey
At a time when click bait stuff has become prevalent, finding the right video is important and there is no innovation.
The urban ladder ‘Mattress Tester’ campaign - an innovative content marketing initiative
Sanjay Gupta, CMO, Urban Ladder