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If there is one message that comes across clearly in the study conducted by Regalix on The State of B2B Marketing 2016, it is that digital marketing is the new face of marketing.
In this issue of the Digital CMO Digest, we bring to you the latest research findings in digital marketing and share stories of how CMOs are adapting to the new reality.
S Rajendran, the CMO of Acer India, shares with us his vision for the future of digital marketing and some truths that he has learnt along the way. Arun Pattabhiraman, VP and Head of Marketing at InMobi, tells us how we can run a digital marketing program on a zero dollar budget.
Harsh Dadhich and Rajesh Nanarpuzha, both doctoral scholars from IIM-Ahmedabad, guide us through some significant research studies and the implications they have for practitioners in the field. And on a lighter note, Anshul Tripathi, Juniper Networks’ India and South Asia Marketing Head and Director, talks to us about the three books that he has recently read and what he found inspiring in them.
We also have featured in this issue the work of Aniruddh Mehta, a promising young artist from Mumbai, whose artistic expression explores the boundary between art and graphic design. We carry 6 of his ‘minimalistic’ artworks here.
Digital marketing is evolving at a brisk pace. It is our endeavor to keep track of and share with you the most recent advancements in the field, be it at the researcher’s lab or the enlightened practitioner’s work space.
Happy reading!
Arunh Krishnan
Editor