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Satisfying the needs of customers is at the core of marketing, and companies have been investing in various practices that help them do this. Be it customer support or CRM, the objective for a business has always been to ensure that customers remain happy with its offering.
Recently we’ve seen the emergence of a practice called Customer Success. The philosophy here is simple: if you help your customers succeed in their business, you succeed in yours too. If not, they will sure as hell look for someone who will help them succeed. It’s an interesting way of looking at business, and the benefits of it are far reaching.
In this issue, we decided to enquire into the workings of Customer Success at the ground level by talking to senior managers who are driving this practice in various organizations. Put together, their stories will give you an insight into the multidimensional possibilities of Customer success.
We also looked into the findings of a recent study carried out globally by Regalix on the current state of Customer Success. We have included a brief summary of the findings of that research for you.
In our artistic space, we have featured the work of promising young artist Dyuti Mittal. She is an illustrator and a graphic artist. Her control over color and line is remarkable. Her unusual sense of composition gives her work an interesting and unique voice. We present six of her artworks here.
Happy reading!
Arunh Krishnan
Editor