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Sales Enablement has been in the news for some time now. And for all the right reasons.
A lot of investment in the past has gone into creating content and building a robust CRM platform. But one piece in the system remained underserved. And that is, ensuring that the right piece of content is served at the right time to the right customer.
Which brings us to sales enablement.
In simpler terms, sales enablement is a process that helps sales people sell more effectively to customers, by providing them with relevant content and tools to compellingly address the individual needs of their customers at different stages in the buyer cycle.
Sales enablement tools allow marketers to achieve a level of granularity and personalization of content that has not been possible before.
One of the key requirements in rolling out a successful sales enablement program is to ensure that both the marketing and sales teams share the same perspective and work together in achieving their goal.
In this issue, we speak to marketers to get their perspective on sales enablement and what the challenges have been so far. To our pleasant surprise, we ended up with an interestingly wide perspective on the subject which we now share with you.
In our artistic space in this issue, we are featuring Parul Gupta, a young artist with a visual language that is uniquely her own. She uses nothing more than lines to convey her thoughts.
Here’s how she describes her work:
“While making repetitive patterns using the line as form, both mind and body is engaged as machine – moving in methodical, rhythmical motion – mind in a confined space, while the body aided by two tools (pen & ruler) that while making the straight line endures the pain, heightened by the awareness of the self, the surface and the activity.”
Happy reading!
Arunh Krishnan
Editor