Write to us
A content writer who has worked for Infosys Technologies and other technology startups in India and abroad.
An independent journalist who writes on business strategies.
She has been covering the Indian information technology industry since its early days.
Sahu was with TCS as the editor of their house magazine before he became a freelance content writer.
An independent journalist who has worked with The New Indian Express and City Today.
Rajesh Nanarpuzha is an Assistant Professor of Marketing at IIM Udaipur. Previously, he has worked as a brand manager in Dabur, and as a business consultant in the retail and consumer goods domains at Cognizant and Tata Consultancy Services. Rajesh has an MBA from IIM Indore and a doctorate in marketing from IIM Ahmedabad.
Priyokumar Singh Naorem
He is a passionate UI & UX designer who thrives on creating engaging creative solutions.
A freelance illustrator, artist, graphic novelist and designer. She has designed and illustrated several book covers. Her personal illustrations so far have attempted to seize the fleeting absurdity and mood of places, things and people she encounters in a childlike, intuitive and expressive manner with closure, beauty and innocence – the things that she desires.
She is an artist and an educator who has taught and lectured at The School of the Art Institute of Chicago, Oxford University, the Victoria and Albert Museum among other institutions. Her installations, paintings, thread work and sculptures have been exhibited in Saatchi Gallery - London, C24 Gallery - New York, and Museum of Contemporary Art – Lyon, among other notable galleries and museums from around the world.
A commerce graduate from Delhi University, Parul pursued a masters in fine arts from Nottingham Trent University in the UK. As an artist, she is interested in line as a subject which has led her to follow architectural lines in built environments. She says she is also interested in how we perceive the environment that we inhabit and what happens when a subtle shift is made in things which we have been used to seeing in a certain way. We present six of her artworks here.
Shweta Malhotra is a graphic artist and designer from Mumbai, based in New Delhi.
After working with ad agencies and design studios for close to 8 years, she branched out on her own and currently works independently.s Her overall design aesthetic is minimal, bold and graphic, a response to the maximalist visual language prevalent in India.
Rithika Merchant (b.1986) received her Bachelor’s Degree in Fine Arts from Parsons the New School for Design, New York in 2008. She has exhibited extensively since her graduation. Recent exhibitions include a duo show “Reliquaries: The Remembered Self” at TARQ, Mumbai; “Language of the Birds: Occult and Art” at 80WSE Gallery, New York; and group shows at Summerhall, Edinburgh and Artry Gallery, Kochi. Her work has been included in multiple group shows at Stephen Romano Gallery and The Morbid Anatomy Museum, New York. Born in Mumbai, she now divides her time between Mumbai and Barcelona.
Aniruddh Mehta is an artist based out of Mumbai, India. Trained in graphic design from the London College of Communications, Aniruddh is a self-taught illustrator and currently works as an independent freelance designer. He believes in finding the right balance between art and graphic design. He has worked closely in collaboration with Bhavishyavani Future Soundz, Qilla Records, Taxi Fabric, Adidas, Dell and United Colours of Benetton. He also goes by the moniker, ‘thebigfatminimalist’ and his style ranges from bold minimal forms to more intricate pieces exploring patterns and geometry.
Paramesh is an artist who enjoys working in both the realistic and abstract style of painting. He loves working with water color. Featured in this issue are a set of water color works that he has created exclusively for us on the subject of digital transformation.
Concept and Direction
Head of marketing at Regalix, Nimish drives research in emerging technologies and customer experience, and takes a keen interest in creative arts.
Over the past few years, B2B marketing has moved toward adopting digital technology, and CMOs have worked hard at creating a successful marketing recipe by complementing old marketing tricks with newer digital tools.
As the industry evolved, these CMOs acquired significant knowledge and experience from which we could benefit. With the Digital CMO Digest, we aim to do exactly this: share their stories and ideas with everyone and get people to talk about them.
We also hope to bring to you a practitioner’s perspective to some of the important research studies done globally in the digital space.
In this first issue, we talk about different facets of mobile marketing in the B2B space, and how marketers have worked around mobile tools to fit their marketing strategies. Our publisher, Regalix, researched the use of mobile marketing by B2B marketers and results of that study revealed some emerging trends (a brief summary of the study is provided in this issue). We reached out to a few CMOs to talk about these trends and how important the mobile platform is for them.
We have packed this issue with other interesting content as well, including a section on books and an analyst corner.
State of B2B mobile marketing 2015
The world is going mobile, but B2B marketers are still lagging behind. According to the ‘State of B2B Mobile Marketing 2015’ survey
Mining mobile marketing
Vishal Tripathi, Research Director, Gartner India, talks about the challenges of mobile in B2B marketing
Do you trust me? Brand's credibility heralds success of its mobile marketing
Mobile phones, unlike any other device, blur the line between personal and professional.