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Susan is an independent digital communications and user experience strategist. She helps companies discover their brand voice and grow their business.
Shubharthi is currently part of the strategic marketing team at Regalix. His expertise mainly lies in the account-based marketing and programmatic advertising space.
Priscilla is a content writer who has worked for Infosys Technologies and other technology startups in India and abroad.
Moulishree is a freelance journalist with over 7 years of experience, she writes research-based analytical stories on technology and business.
Avanish is a Bangalore-based journalist who writes on business with a specific focus on technology companies.
Priyanka has covered every aspect of the IT industry as a tech journalist since its early days. She is now an independent writer, working on subjects like digital marketing, enterprise technology and high-performance computing, among others.
A freelance content writer, S. Sahu was the former editor of TCS's house magazine at Tata Consultancy Services. He developed tech marketing collateral for the company and helped compile and edit books and journal articles on TCS's technology innovations. He also ghostwrites print and online publications.
Prajwala is a Bangalore-based freelance journalist who writes on social issues, stories of human interest, and art and culture, among others.
Rajesh Nanarpuzha is an Assistant Professor of Marketing at IIM Udaipur. Previously, he has worked as a brand manager in Dabur, and as a business consultant in the retail and consumer goods domains at Cognizant and Tata Consultancy Services. Rajesh has an MBA from IIM Indore and a doctorate in marketing from IIM Ahmedabad.
Priyokumar Singh Naorem
He is a passionate UI & UX designer who thrives on creating engaging creative solutions.
A freelance illustrator, artist, graphic novelist and designer. She has designed and illustrated several book covers. Her personal illustrations so far have attempted to seize the fleeting absurdity and mood of places, things and people she encounters in a childlike, intuitive and expressive manner with closure, beauty and innocence – the things that she desires.
She is an artist and an educator who has taught and lectured at The School of the Art Institute of Chicago, Oxford University, the Victoria and Albert Museum among other institutions. Her installations, paintings, thread work and sculptures have been exhibited in Saatchi Gallery - London, C24 Gallery - New York, and Museum of Contemporary Art – Lyon, among other notable galleries and museums from around the world.
Purna Chandra Mahato
A commerce graduate from Delhi University, Parul pursued a masters in fine arts from Nottingham Trent University in the UK. As an artist, she is interested in line as a subject which has led her to follow architectural lines in built environments. She says she is also interested in how we perceive the environment that we inhabit and what happens when a subtle shift is made in things which we have been used to seeing in a certain way. We present six of her artworks here.
Shweta Malhotra is a graphic artist and designer from Mumbai, based in New Delhi.
After working with ad agencies and design studios for close to 8 years, she branched out on her own and currently works independently.s Her overall design aesthetic is minimal, bold and graphic, a response to the maximalist visual language prevalent in India.
Rithika Merchant (b.1986) received her Bachelor’s Degree in Fine Arts from Parsons the New School for Design, New York in 2008. She has exhibited extensively since her graduation. Recent exhibitions include a duo show “Reliquaries: The Remembered Self” at TARQ, Mumbai; “Language of the Birds: Occult and Art” at 80WSE Gallery, New York; and group shows at Summerhall, Edinburgh and Artry Gallery, Kochi. Her work has been included in multiple group shows at Stephen Romano Gallery and The Morbid Anatomy Museum, New York. Born in Mumbai, she now divides her time between Mumbai and Barcelona.
Aniruddh Mehta is an artist based out of Mumbai, India. Trained in graphic design from the London College of Communications, Aniruddh is a self-taught illustrator and currently works as an independent freelance designer. He believes in finding the right balance between art and graphic design. He has worked closely in collaboration with Bhavishyavani Future Soundz, Qilla Records, Taxi Fabric, Adidas, Dell and United Colours of Benetton. He also goes by the moniker, ‘thebigfatminimalist’ and his style ranges from bold minimal forms to more intricate pieces exploring patterns and geometry.
Paramesh is an artist who enjoys working in both the realistic and abstract style of painting. He loves working with water color. Featured in this issue are a set of water color works that he has created exclusively for us on the subject of digital transformation.
Based in Mumbai, Chandrashekhar Thakur is a Senior Art Director and Illustrator at Truebil.com and the Founder of HAPPiNESS For You. He loves working with new styles of art and considers illustration to be his forte. Chandrashekhar has completed his BFA from DY Patil College of Applied Art.
Concept and Direction
Head of marketing at Regalix, Nimish drives research in emerging technologies and customer experience, and takes a keen interest in creative arts.
As the hi-tech landscape gets more crowded and competitive, collaborating with various partners having niche capabilities helps businesses realize shared gain and tap into each other’s strengths. For many enterprises, it has become necessary to leverage the extended partner network. And as the PRM space evolves, even mature organizations find themselves juggling the multidimensional intricacies of each business relationship. Regalix's latest research report "State of Partner Relationship Management 2018" shows that 74% of marketers interviewed invest their time in creating partner enablement material, while 60% spend time in onboarding partners.
Conventional PRM methodologies are changing, egged on by advancements in channel management technology, bringing in unprecedented levels of customer centricity. Early PRM was all about opportunity management, lead distribution and deal registration, while the partner portal quickly evolved to meet the needs of knowledge transfer and content management. But today it also includes support for MDF, training and certification, incentive programme management, onboarding, communications, channel-specific business intelligence and analytics. According to a recent Forrester research, the future lies in advanced PRM systems that will smoothen business processes and knowledge transformation and drive joint opportunities. PRM is emerging as an amalgamation of solution-driven technology and channel-led consulting experiences. Adopting technology is now a key factor that can either make or break your PRM initiative.
In this issue, we present our conversations with heads of partner channels of leading brands across the world, as they talk about their PRM strategy for effective relationships and their reliance on this rapidly evolving growth channel.
Hope you enjoy the insights shared by our guests; and, as always, do not forget to share the stories with your network!
PRM systems should provide an intuitive way of engaging
Mike Fino, COO & Jacqueline D. Woods, CMO, IBM Partner Ecosystem
Taking your partner along: PRM in organizations
Partner Relationship Management (PRM) has been considered a natural extension to Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) solutions.
Partners need rich, marketable content to sell better
Aimee Catalano, Head of Global Partner Marketing, Google Cloud
Managing and growing a diverse set of partners and alliances is critical to brand success
Jay McBain, Principal Analyst for Global Channels, Forrester
Automation helps serve more partners with fewer resources
Allison Gapter, Vice President of Global Partner Marketing, Demand Generation, SAP
Enable your partners to be modern marketers
Michelle Chiantera, Vice President of Americas Marketing and Communications, Cisco